Meet Rosie (aka our founder & serial smasher)
“As a clumsy gal and serial smasher, I was done mourning broken bronzers and binning perfectly good product. So after one too many makeup meltdowns, I created Pressed: a cute, mess free little tool that brings your powders back to life and fits right in your bag.”
With 14 years of experience in the makeup world under my belt, I’ve seen way too many good products go to waste. Pressed is my little way of fixing that. I wanted to create something simple, affordable, and easy to use on the go. I really hope it helps you squeeze a bit more life (and love) out of your faves, saves you some cash and your sanity!
OUR MISSION IS SIMPLE
Sustainability
At Pressed, sustainability comes first. We designed a tool that helps you save broken makeup instead of binning it—cutting waste and extending product life. Our packaging is minimal, recyclable, and built to last. No greenwashing, just real change the beauty industry needs.
Inclusivity
Pressed is for everyone who wears makeup—any tone, gender, age, or skill level. It’s easy to use, affordable, and made for real people, not beauty ideals. We’re building an inclusive brand that listens, represents, and serves all makeup wearers.
Creativity
Pressed isn’t just for fixing broken powders—it’s a tool for creativity. Mix shades, blend colours, and create something totally your own. Whether you’re customising your perfect bronzer or reviving old favourites into something new, Pressed lets you play, experiment, and make your makeup truly personal.